Warc index
 

In 2003 Reebok International Ltd. was the second-largest maker of athletic shoes and fitness apparel in the United States. With profits approaching $1.5 billion, the Canton, Massachusetts-based compan ...

1994-5 campaign for Reebok. Brand was losing appeal, being seen as an expensive fashion accessory without the necessary sporting credibility (evidence quoted from various research sources). Particular ...