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Award-winning case study
1.
The Case for Radion Automatic: a New Brand in the Lever Portfolio
Brent Gosling, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990
The 1989 launch of Radion Automatic into the low suds washing product market. In the largest of all grocery markets, dominated by heavyweight brands like Persil and Ariel, Radion obtained a 7% share w ...

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