Warc index
 

Campaign in 1998-99 by J Walter Thompson for RAF officer recruitment (support staff rather than pilots). Focus on the support staff's relations with the pilot, broke through the barrier that saw the p ...

1995-6 recruitment advertising for the Royal Air Force. Brief review of traditional strategy and advertising during the 1970s and 1980s, leading to changed situation as defined by the government repor ...

1978-80 campaign for RAF recruitment. The strategy and objectives are described. Display and classified press advertising was used (black and white). Analysis of enquiries shows a correlation between ...