Warc index
 

Editor’s interview with Jeremy Nicholds, chief sales and marketing officer for MasterCard Europe. Discusses: how the card market is changing, impact of new technology (e.g. chip and pin), development ...

In 1997 MasterCard lacked a distinct brand image and was in need of a total repositioning. At the time it was using 15 different advertising agencies around the world and there was no consistent messa ...

Customer Relationship Management is designed to build lasting customer relationships that lead to increased sales and profits. But how do you measure customer loyalty? In 1999, MasterCard Internationa ...

In 1997 MasterCard decided that the quality of its work was inconsistent and that its message was fragmented. It wanted to develop a long term positioning to connect with consumers around the world. T ...