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Award-winning case study
1.
Marmite - Please look after this brand: the launch of Marmite Squeezy
Kirsty Saddler, Sarah Carter, Les Binet and Alex Vass, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards 2008
Marmite - owned by Unilever - is often seen by its users more as a national institution than a brand. Up until 2005, Unilever had been able to deliver brand growth by increasing penetration, but this ...

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