Warc index
 

Malibu is one of the fastest growing spirits brands in the UK, but statistics showed it was losing saliency, particularly amongst women aged 18-24. Increasing relevance and credibility amongst this gr ...

1988 television campaign to re-vitalise Malibu. In the early 1980s, Malibu was a runaway success as the speciality cocktails market boomed; by the mid-1980s the cocktail fad was over and Malibu began ...