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Case Study
1.
Macpherson Paints: A Dramatic Personality and Career Change for a Middle-aged Product
Millie Robinson, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990
Relaunch of a decorative paints product, sold to the trade (market described). Corporate brand and image study, 1987 (Scantel) showed that the product had potential which was not being realised. Adver ...

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Case Study
2.
Macpherson Paints: Please Adjust Your Image Before Leaving
Keith Laity, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1988
Campaign, 1988, for a new paint product sold to the trade (see also no. 4374, which continues the same story as a relaunch). Market described. Corporate brand and image study, 1987 (Scantel) showed th ...

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