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Case Study
1.
Fleet Focus Program
Scott Kress and Tracy Zach, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Carmichael Lynch for Mack Trucks. Traditionally, Mack has dominated the construction and refuse markets, earning the company a reputation as the 'most rugged and dur ...

Summary | Full Text | More Like This
Case Study
2.
Fleet Focus
Julie Schmelz and Dan Danko, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Carmichael Lynch for Mack Trucks. Traditionally, Mack has dominated the construction and refuse segments of the heavy-duty truck market. In 1990, Mack also ente ...

Summary | Full Text | More Like This


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