Warc index
 

At the close of 2005 Mars Inc. was a business worth $18 billion (approx £9 billion in 2008). This paper describes the success between 2000 and 2005 of their most celebrated brand, M&M’s. One of the ...

Describes how Masterfoods USA works to keep consumers involved with its brands and the brand image 'fresh'. A case study involving M&M's is quoted.