Warc index
 

Previous pageNext pagePage 1 of 1
Main Index Categories
> Marketing Intelligence (17887)
> Brands (5877)
> M - N (688)
> M&M's (2)
-----------------------------------------
all[1]papers[0]cases[1]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search

Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF


Case Study
1.
Mars, Inc.: M&M's New Millennium campaigns
Simone Samano, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.931-943
At the close of 2005 Mars Inc. was a business worth $18 billion (approx £9 billion in 2008). This paper describes the success between 2000 and 2005 of their most celebrated brand, M&M’s. One of the ...

Summary | Full Text | More Like This
User rating:


1          Page:Previous































































































































































































































































































































































































































































































































































































































































 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc

  |    |  
Subjects
M&G

M&M's

M&T Bank store branch

Mace Ireland

Mach 3 razor

Mack Trucks

MacKenzie High Country Bread

Maclaren Prams

Macpherson Paints

Macy's store and credit card

Madame Tussaud's

Maglite

Magners Irish Cider

Magnet

Magnum

Mail Boxes Etc. (MBE)

Mainland Cheese

Make Poverty History

Malibu

Malteserkreuz Aquavit

Maltesers

MAN Roland printing presses

Manage Wise and NetWare

Manchester City football club

Manchester Evening News

Manitoba Telecom Services

Mantec Development

Mapfre

MapInfo

Mar del Plata Aquarium

Marcilla

Marianist Missions

Marie Curie Cancer Care

Marketing Resources of NY

MarketPlace software

Marketronics (Brazil)

Marks & Spencer

Marks & Spencer credit

Marks & Spencer Lingerie

Marlboro

Marmite

Marmite Squeezy

Marmoleum

Marquette Banks home loans

Marquette Banks PC banking

Marriott Hotel Corp

Marriott Hotels

Marriott Hotels Courtyard

Marriott Preferred Member Prog

Marriott Relationship Marketing

Marriott Resorts & Suites

Marriott Vacation Club

Marshall

Marshall Cavendish Discovery

Marston's Low'C

Marston's Pedigree

Martin Currie Japanese Inv

Maryland Cookies

Maryland Lottery

Massachusetts Electric

Massachusetts Highway Dept

Massachusetts light bulbs

Massey Ferguson

Mastercard

Mastercard Gold Card

Masterfoods chocolate brands

Matlab software

Max Factor

MAXBATCH compounding

Maximuscle

Maxpax vending machines

Maxwell House

Maxworth Country real estate

Maxworth Homes

Maybelline

Mayfield Ice Cream

Mayfield Milk `Nurture' (formerly `NuTrish')

Mayne /Associates

Maytag

Mazda

Mazola Corn Oil

MBNA Loyal Companion Visa

MBNA Master Card

MBNA NASCAR no-fee credit

MBNA National Wildlife card

MBNA NFL Visa Card

McArthur Center

McCain's chips

McCann Ericson Athens

McDonald's

McDonalds Air Miles

McDonalds coffee

McDonalds Happy Meals

McDonalds Mega Mac

MCI

MCI toll calls

MCI 1-800 Collect service

MCI dial-around

MCI local services

MCI long distance airline miles

MCI long distance service

MCI One Cool Clixx

McMoms

Mead's Enfamil

MECC new CD-ROM titles

MECC: The Oregon Trail

Med Students Supporting Life

Medicare Complete

Medicos Del Mundo (Spain)

Mega Account Book

Meharry Medical College

Melitta Harmonic

Mello Yellow

Mellon Bank

Mellon Bank credit card

Mellow Bird's

Men's Health magazine

Mentadent

Mental health awareness

Mercedes Benz

Mercedes Benz SUV

Mercedes C Class

Mercedes CLS Class

Mercedes ML 320

Mercedes-Benz A-Class

Mercury

Mercury Sable

Merlin Fernreisen Caribbean hols

Message Line

Metamucil

Metro Cable

Metro Finanz time shares

Metro Toronto Zoo

Metro Works

Metro, St. Louis

Metropolitan Life Insurance Co., MetLife Inc.

Metway Bank (Australia)

Mexico

Michael Page International

Michelob

Micro Chips

Microbake Freshbake Pies

Micrografx Picture Publisher

Microsoft

Microsoft Press

Microsoft software catalog

Microsun Lamps

Midas

Middleware software

Midland Bank

Miele

Mike's Hard Iced Tea

Mike's Hard Lemonade

Milk

Milk chocolate

Milk Processor Education Program (MilkPEP)

Millenium Fund

Millennium Gift Aid

Miller Draft

Miller High Life

Miller Lite

Miller Pilsner

Mini

Mini Clubman

Mini Eggs

Ministry of Sound

Minnesota Twins

Minnesota Wild

Mintel

Miracle Whip

Miracle-Ear

Missouri Historical Soc

Mitchum Deodorant

Mitsubishi Diamondtron

Mitsubishi Galant

Mobil Miles

Mobil Speedpass

MobileSat

MobiMak

Moccona

Modesto Bee Real Estate

Moet & Chandon

Molson Canadian

Monday Night Football

Money magazine

Moneyextra

Mono Foam

Monopoly Here & Now

Monster Munch

Monster.ca

Monster.com

Montana Meth Project

Moores Clothing for Men

More 4 television

Morgan Stanley

Morpion

Morrisons

Mortgage Corp

mortierbrigade

Mothers' March

Motorola

Motorola cellular phone

Motrin

Mott's Clamato

Mountain Dew

MPAAT anti-smoking

MPEG video compression

Mr Brain's Faggots

Mr Kipling

Mr Muscle

Mr PiBB

Mr Proper

Mrs. O

msnbc.com

Mt Cooper Estate

MTV

Mudo

Mullen `Creative Concept'

Muller

Muller Yogurt

MultiChannel HBO subscription

MultiLink teleconferencing

Multiple Sclerosis Soc

Multiple Sclerosis Soc of GB

Murphy's Irish Stout

Museum of Contemporary Art, Los Angeles (MOCA)

Museum of Modern Art

My First Bed

Myer Direct Christmas

Myk Menthol

Mystic Color Lab

Nabob

Naked Grape

NALGO

Nambarrie tea

Napster

NASDAQ

Nashville Tennessee

Nat Bank of Commerce

Nat Canine Defence League

Nat Car Rental / Interrent

Nat Community Tree F'dtion

Nat Geographic

Nat Geographic Soc

Nat Health Service clinics

Nat Jewish Center for Immunity

Nat Multiple Sclerosis Soc

Nat Museum of US Indian

Nat Museum of Women in Arts

Nat Railway Museum

Nat Savings

Nat Savings (UK)

National Association for Stock Car Auto Racing (NASCAR)

National Autistic Society

National Basketball Association

National Express

National Football League

National Health Service (UK)

National Lottery

National Trust

Nations Bank PC banking

NationsBank

NationsBank investment services

Nationwide Auto Insurance

Nationwide Building Soc

Natur Pur (SPAR Group)

Nature Made

Naturella

NatWest

Nautilus fitness equipment

Nautilus Plus

Navy Medical Corps

Navy Recruitment

NAXCEL antibiotic

NCR Corp

NEA mortgages

NEBS printing

NEBS small business products

NEDMA annual show

Nefax

Negas Cookers

Negro League Baseball Museum

Neiman Marcus stationery

Nescafé

Nespresso

NesQuik Chocolate Powder

Nestea

Nestle

Nestle Carnation Baby Formula

Nestle-Maggi sopalista

NetCom GSM wireless comms

Netflix.com

Netherlands Foreign Investment

Nett Tampons

Network Q

Neutrogena

Neutrogena shampoo

New Balance

New Beetle

New Choices in Natural Healing

New Covent Garden Soup Co

new currency introduction

New England Sports Network

New Holland tractors

New Man Clothes

New Musical Express

New York Blood Center

New York City Marathon

New York State

New York Times

New Zealand Army

New Zealand holidays

New Zealand Meat

New Zealand Post

Newport Lights

Newpro windows

Nexium

Next

Next Directory

Nextel

Nextel Boston

NFC Football

NHL, National Hockey League

Nice 'n' Easy

Nicklaus Golf Equipment

NicoDerm CQ

NicoDermCQ

Nicorette

Nicotinell

Nik Naks

Nike

Nike Bauer

Nikon

Nikon COOLPIX

Nintendo

Nintendo Wii

NiQuitin

Nissan

Nissan Altima

Nissan Infiniti

Nissan Infinity

Nissan Micra

Nissan Pathfinder

Nissan Qashqai

Nissan Quest

Nissan Sedan

Nissan Xterra

Nivea

Nivea Baby

Nivea Body Good-bye Cellulite

Nivea for Men

Nivea Lip Care

Nivea Pure

Nivea Visage DNAge

NM Direct

No House Wine

No More Nails

No. 7

Nokia

Nomadic Display

Nordea Bank

Nordic Track NordicRider

Nordic Track Ski Exerciser

Nordic Track WalkFit treadmill

Nordstrom, Nordstrom.com

Norelco Reflex Action Razor

Norsk Data

Norte Shopping shopping centre

North West Water Drought

North West Water Stakeholders

Northern Ireland Fire and Rescue Service

Northern Ireland Office Community Safety Unit vehicle crime reduction campaign

Northern Ireland Voter Registration

Northern Irelend enterprise and employment

Northern Rock

Northern Territory, Australia

Northwest Airlines e-ticket

Northwest Airlines Partners Kit

Northwest Airlines WorldPerks

Northwest Express catalog

Northwest Passages

Norwegian Railway Company

Norwegian Recycling

Norwegian Royal Mail

Norwegian Save the Children

Norwich Union

Norwich Union (pensions)

Not specified

Nouvelle Toilet Paper

Nova

Novartis

Novell Border Manager software

Novib finance for mine clearing

Now That's What I Call Music

npower

nrc.next

NRMA insurance

NSPCC

Nunwood Market Research

Nurofen

Nursing

Nutella

Nutriben

Nutri-Grain

Nuveen municipal bonds

NYNEX CableComms

Nynex Call Manager

NYNEX Mobile

Nynex UnLtd Calling Plan

Nynex Yellow Pages

Nytol

NZ Beef & Lamb Mktg Bureau

NZ Lotteries Big Wednesday

nzgirl

NZI (New Zealand Insurance)