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Case Study
1.
Iconix Brand Group, Inc.: Jenny Mccarthy For Candie's campaign
Sbaryn Kolberg, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.749-753
In 1978 Candie's shoes, especially a model called the Slide (a high-heeled slip-on), became a "must have" fashion accessory for America's teenage population. The shoe ...

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