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Award-winning case study
1.
Canadian Club Whisky - damn right
ARF Ogilvy Awards, Beverages and Alcohol, Silver, Energy BBDO, 2009
A 2007-8 campaign for Canadian Club whisky. Objectives: stem brand's long-term decline; build awareness and consideration. Research (described) revealed that brand had an old-fashioned image, and that

Summary | Full Text | More Like This
Award-winning case study
2.
Canadian Club - how to spend the least and grow the most
Russ Mitchinson and Simon Wassef, Advertising Federation of Australia, Bronze, Advertising Effectiveness Awards, 2004
By celebrating Canadian Club's difference from its competitors, advertising enabled this spirit to enjoy unprecedented success in the Australian dark spirits market. Canadian Club's advertising was so ...

Summary | Full Text | More Like This


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