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Award-winning case study
1.
Campbell's V8 - revving up an old juice brand
Simon Wassef and Lynn Rowbottom, Advertising Federation of Australia, Bronze, Advertising Effectiveness Awards, 2004
This case study is about advertising 'revving up' a traditional juice brand and turning it into a premium juice leader. With two campaigns, the advertising enabled V8 to firstly grow and then defend i ...

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