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Case Study
1.
How Advertising Helped Build Cafe Hag's Share of the Decaffeinated Coffee Market
Jane Cockle, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1988
Advertising relaunch 1984-6, which grew the brand and its share of the decaffeinated coffee market sector to which it belongs. History of the sector summarised. Problem: sales were growing, but share ...

Summary | Full Text | More Like This


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