Warc index
 

In 2002, Nestle’s Milky Bar dominated the South African white chocolate market, with a 78% share while Cadbury’s Creamy Bar had only a 4% market share. But by changing the name to Dream, repackaging a ...

A rejoinder to the article by Michael Ryan, February 1983 (no. 2682), which suggested that the apparent decline in TV ratings was a consequence of changes in the BARB panels.