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Case Study
1.
Getting connected to cable
Terry V. Bullen, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1996
Launch of the new national brand, Cable, 1996. The industry structure, regulations, financing, services offered and technological attributes of the industry are described: the investment will reach £1 ...

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Cable Television

Cable TV subscription

Cadbury Dairy Milk

Cadbury Nut Break

Cadbury's Boost

Cadbury's Chocolate Digestives

Cadbury's Dream

Cadbury's Stride

Cadillac CTS

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Cadre herbicide

Café Hag

Cafédirect

Caffrey's

Calder's Premium Beer

Caledonian MacBrayne

California Culinary Academy

California Milk Processor Board

Californian Raisins

CALL voice mail service

CallPacks

Calvin Klein

Calyx & Corolla flower catalog

Camel

Camp Oochigeas

Campari

Campbells Chunky Chilli

Campbell's Food

Campbell's Soup

Campbell's V8

Camper shoes

Canada's Woest Driver (TV program)

Canadian Airlines

Canadian Club

Canadian Diabetes Association

Canadian Direct Insurance

Canadian Football League

Canadian Tire Options card

Çanakkale Seramik

Canal Club

Canal Plus

Canal Plus pay TV

Cancer Association of SA

Cancer Relief Macmillan Fund

Cancer Research

Cancer Research Foundation

Canderel

Candie's Shoes

Candis

Canned Draught Guinness

Canon

Canon Card Photo Printer

Canon Digital Rebel

Canon EOS 350D

Canon office machinery

Canon SELPHY

Cantel Amigo cellular phones

Capital G Bank

Capital One

Cappy

Caramac

Caramel

Carazza and Bi-fi Roll

Carbon Trust

Cardboard recycling

CareerBuilder.com

Carefree Battery Mowers

Carex

Cargill water-softening salt

Cargill, Inc.

Caribou Coffee

Carland

Carling

Carlo Rossi

Carlsberg

Carlson Marketing Group

Carlton

Carnation Special Delivery

Carnival cruises

Carol's Linen

Carousel

Carrefour

Carrick Jewellery

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Carters Builders' Supplies

Cartoon Network

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Castlemaine XXXX

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Cathay Pacific Passages

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Caverject alprostadil

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Ceclor-CD

Ceftin antibiotic

Cellnet

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census (New Zealand)

Center Parcs

Centraal Beheer Achmea

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Central Television

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Charles Schwab

Charlton Athletic's Supporters

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Cheerios

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Chelsea Football Club

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Chemical Bank

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Cherokee Jeep

Chessington World of Advs

Chevrolet

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Chevy Chase credit card

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Child Cancer Foundation

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Childreach

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Chili's Grill & Bar

Chip Pan Fires

Chivas Regal

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Christian Aid

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Christies Cancer Appeal Dinner

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Chrysler

Chrysler Extra Credit ‘95

Chrysler Five Star

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CI Consultancy

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CIBC Auto Insurance

CIBC Run for the Cure

CIBC Visa Cards

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Clean Up Australia

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Clearblue pregnancy tester

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Clorets

Clorox disinfectant

Clover

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Club Med

Club Megatrix

Clube Vida Unibanco Seguros

CM Partners

CNN

Coastal Boot Company

Cobra Beer

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Coca Cola Zero

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Coin collection

Cointreau

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Coleman Natural Beef Products

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Colgate Bicarbonate of Soda

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Colman's Wholegrain Mustard

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Colorado Springs Fine Arts Center

Columbia House Web site

Columbia Sportswear Company

Comcast internet connection

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Commission on Presidential Debates

Commonwealth Bank

Compaq

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Comparethemarket.com

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Comverse

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Confetti.co.uk

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Conseco, Inc.

Conservation/saving of resources (energy, water etc.)

Contadina Tomato Sauces

Continental Airlines

Continental Airlines Clubrooms

Continental Airlines OnePass

Continental Tyres

Converse

Conwood Smokeless Tobacco

Coolskin Nivea for men

Co-op

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Cooperative Bank Gold Card

Co-operators Group

Cooper's Marmalade

Coors Light

Copenhagen smokeless tobacco

Copperhead Cider

Coral Delux paint

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Cornhill Senior Security Plan

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Corona Extra

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CourierPost International

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CoverGirl Lashblast Mascara

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CPS Direct Web site

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Crescendo Rising Crust Pizza

Crest

Crime prevention

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Croft Original

Crosse & Blackwell

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Crown Diamond

Crown Paints

Crown Solo

Crown Trade

Crown Wallcoverings

Crunchie

Crusiad (Scotland)

cruZer

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CSB CD renewal

CSX Intermodal

CSX Intermodal freight services

CTBC Telecom

Ctitcorp Diners Club

Cuisine magazine

Cumbria tourism

Cunard Line

Cuprinol

Curanail

Curly Wurly

Curtis Exchange loyalty prog

CVS/pharmacy

CWC white zinfandel

Cyanamid

Cymalon

Cystic Fibrosis Foundation

D&B Marketplace CD-ROM

Daewoo

Daily Express Sports Section

Daily Mail

Daily Telegraph

Daily/Sunday Telegraph

Daimler Smartfortwo

Dairy Box

Dairy Farmers of Canada

Dairy foods (generic)

Dairylea

Danish Bacon

Danum Taps

Data Protection Act

DataListas (Brazil) database

DataListas database services

Datamonitor

DataQuest

Datek

Dave (UKTV)

Day Nurse

Days Inn

Daz

Dazed & Confused

De Beers

De Beers' Diamond Promotion

De Beers' Solitaire Necklace

De Standaard

De Tijd (business newspaper)

Dean Witter Discover Card

Debenhams

Debitplus Visa

Decléor

Deep Clean Denture Cleaner

Deere car financing

Defa Lifewear

Defenders of Wildlife

Degree

Deichmann

Del Monte Kitchenomics

Dell Chile

Dell computers

De'Longhi

Delta Air Lines SkyRewards

Delta Airlines

Delta Airlines Senior Savings

Delta Senior Select Savings

Democratic National Committee

Democratic Party

Dental check ups

Dentyne Fire

Dept for Transport

Dept of Social Security (UK)

Dept. of Enviro. Conservation

Dermalogica

Dero (detergent)

Desjardins

Desperate Housewives

DESSCM marketing communications course

Detroit Pistons

Detroit Zoological Society

Dettol

Deutsche Bank

Deutsche Postbank children a/c

Deutsche Postbank credit card

Developers Conference, 1995

Dextro

DfEE reading and literacy

DHL

Diabetes Center

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Dial-a-Mattress

Diamond Jewellery

Diesel Ford Ranger

Diet Coke

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Diet Pepsi MAX

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Differential Marketing (book)

DiGiorno

Digital library

Digital/Oracle datamart solution

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Dime Bar

Diozese Graz-Seckau (Austria)

Direchtech

Direct Debit

Direct Line home banking

Direct Line Insurance

Direct mail advertising

Direct Payment (Dept of Work and Pensions)

Direct Seguros auto insurance

Direct Seguros car insurance

Directech, Inc.

DirecTV

Dirt Devil Boom Vac

Dirt Devil Mop Vac

Dirt Devil vacuum cleaners

Disability Discrimination

Disability Rights Commission

Disabled American Veterans

Discover Brokerage Direct

Discover credit card

Discovery

Discreet pantyliners

Disney World

Disneyland Paris

Diversified Comprehensive Retirement Plan Management Services

Dixan

DKNY, Calvin Klein, Levi, Gap

DMA

DMdata

Doctors Home Remedies

Dodge Autos

Dodger Productions ticket sales phone card

Dogs Trust

Dome (millennium)

Domestic Electronic Rental

Domestic violence helpline

Domestos

Domino's

Doritos

Dos Equis

DoubleShot coffee drink

Dove

DowElanco herbicides

Dr Beckmann Rescue

Dr Martens

Dr Pepper

Dream Topping

Dreyers

Drinking & Driving

Drinking behaviour, anti-alcohol abuse

Drugs education, anti-drugs campaigns

drugstore.com

Dryel

DSP de Montreal

DSW shoes

Duck Head Apparel Company

DUD

Dundee University

Dunfermline Building Soc

Dunkin' Donuts

Dunlop Floor Tiles

Dunlop Tyres

DuPont Carpeting

DuPont Chroma Premier

DuPont Corp

DuPont quality assurance prog

Duracell

Durex

Dutch National Agency of Correctional Institutions, DJI

Dynatron Music Suite

Dyson Vacuum

Kellogg's Corn Flakes