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1.

Media Outlook: Outdoor and new technology create a winning combination
Tony Alwin, The Advertiser, Mar 2003, pp.60-62

One of a number of expert reviews of the US media scene produced in March 2003, and looking at 2003/4. This one looks at cable TV in the USA (which now has a larger audience than broadcast TV).

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2.

Media World: Channel Hopping
Peter Fiddick, Admap, January 2002, Issue 424

This article is a light-hearted piece in which the author discusses the December 2002 appointment of a new chief executive of the British TV channel, Channel Four, after several months without anyone ...

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3.

Branding Rainbow
Christopher Kager, The Advertiser, Oct 2001

The author describes how Rainbow Media Holdings has developed and branded a number of its cable channels, including WE: Women's Entertainment, American Movie Classics (AMC), Bravo and MuchMusic USA.

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4.

Media Outlook 2001: Cable Television
Joe Ostrow, The Advertiser, Mar 2001

In early 2001, the author looks at the challenges and opportunities for cable television in the USA - especially in areas of programming, cross platform advertising, and Internet connects.

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5.

Media Outlook 2000-Cable TV
Gig Barton, The Advertiser, Mar 2000

In early 2000, the author looks at the challenges and opportunities for cable TV in the USA - especially content, integrated media delivery, and interactivity.

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Subjects

Cable Television

Cable TV subscription

Cadbury Dairy Milk

Cadbury Nut Break

Cadbury's Boost

Cadbury's Chocolate Digestives

Cadbury's Dream

Cadbury's Stride

Cadillac De Ville

Cadre herbicide

Calder's Premium Beer

Caledonian MacBrayne

California Culinary Academy

California Milk Processor Board

Californian Raisins

CALL voice mail service

Calyx & Corolla flower catalog

Campbells Chunky Chilli

Campbell's Food

Campbell's Soup

Canada's Woest Driver (TV program)

Canadian Airlines

Canadian Diabetes Association

Canadian Direct Insurance

Canadian Football League

Canadian Tire Options card

Çanakkale Seramik

Canal Plus pay TV

Cancer Association of SA

Cancer Relief Macmillan Fund

Cancer Research

Cancer Research Foundation

Canned Draught Guinness

Canon Card Photo Printer

Canon Digital Rebel

Canon office machinery

Cantel Amigo cellular phones

Carazza and Bi-fi Roll

Cardboard recycling

CareerBuilder.com

Carefree Battery Mowers

Cargill water-softening salt

Carlson Marketing Group

Carnation Special Delivery

Carnival cruises

Carrick Jewellery

Carters Builders' Supplies

Cartoon Network

Cash Converters

Castlemaine XXXX

Catalyst Direct

Cathay Pacific Passages

Caverject alprostadil

Ceftin antibiotic

Cellnet Callback

census (New Zealand)

Centraal Beheer Achmea

Central London Congestion Charging Scheme

Central Television

Centrum Vitamins

Cepsa agricultural fuel

Cepsa heating fuel

Champagne Lanson

Charlton Athletic's Supporters

Charter Pacific

Chase Banking Card

Chase Manhattan home loan

Chase Manhattan phone service

Chase Online Banking

Chateau Lagrange

Chatman (Hi Bla Bla)

Chelsea Football Club

Cheltenham & Gloucester

Chessington World of Advs

Chevrolet Geo Metro

Chevrolet Tahoe

Chevy Chase credit card

Chicago Town Pizza

Chicken Tonight

Child Cancer Foundation

Child Life Dept

Child protection online

Child Road Safety

Childhood Disease Immunising

Children's Hearings

Children's Memorial Hospital

Children's Wish Foundation

Children's World

Chili's Grill & Bar

Christian Children's Fund

Christies Cancer Appeal Dinner

Christmas Appeal

Chrysler Extra Credit ‘95

Chrysler Five Star

Chrysler minivan

Chrysler NS Series

Church's Chicken

Ciba Geigy oral flea treatment

CIBC Auto Insurance

CIBC Run for the Cure

CIBC Visa Cards

CIBC Visa Travel Service

CIGNA HealthCare

CIGNA HealthCare for Seniors

CIGNA Pet Protection Plan

CINet Hospital Operating Room

CIT asset-based financing

CIT financial services

Citibank Autocompra car loan

Citibank clearing account

Citibank doctors' account

Citibank foreign currency

Citibank PC Banking

Citibank US $ mutual funds

Citibank Visa and Mastercards

Citroen C4 Picasso

Citroen Diesel Range

City View Apartment Homes

cK be fragrance

Clairol Nice 'n Easy

Clairol Professional

Clarks Footwear

Classic Combination Catalogue

Clean Up Australia

Clearblue pregnancy tester

Clerical Medical Investment

Clorox disinfectant

Clube Vida Unibanco Seguros

Coastal Boot Company

Coin collection

Coleman Natural Beef Products

Colgate Bicarbonate of Soda

Colgate Toothpaste

Collagen Replacement Therapy

Colman's Wholegrain Mustard

Colombo Shopping Center

Colon Cancer Check

Colonia Versicherung

Colonia Versicherung pensions

Colorado Springs Fine Arts Center

Columbia House Web site

Columbia Sportswear Company

Comcast internet connection

Comcast Premiere Digital

Commission on Presidential Debates

Commonwealth Bank

Comparethemarket.com

Conectiv electricity supply

Conference attendance

Conrad Jupiters

Conservation/saving of resources (energy, water etc.)

Contadina Tomato Sauces

Continental Airlines

Continental Airlines Clubrooms

Continental Airlines OnePass

Continental Tyres

Conwood Smokeless Tobacco

Coolskin Nivea for men

Cooperative Bank

Cooperative Bank Gold Card

Co-operators Group

Cooper's Marmalade

Copenhagen smokeless tobacco

Copperhead Cider

Coral Delux paint

CoreStates Master Card

Cornhill Senior Security Plan

Corporate Finance Center (Braz)

Corporate, herbicides

Cotton Incorporated

Cottonelle Bathroom Tissues

Country Club Cuisine

CourierPost delivery service

CourierPost International

Covad Communications VoIP

Covenant House Bed & Blankets

Covenant House crisis center

Covenant House greeting card

CoverGirl Lashblast Mascara

CP Comunicacion

CPA Referral Program

CPS Direct Web site

Cracker Barrel Neighborhood

Creative Publications

Crescendo Rising Crust Pizza

Crime prevention

Crosse & Blackwell

Crown Breatheasy

Crown Wallcoverings

Crusiad (Scotland)

CSX Intermodal freight services

Ctitcorp Diners Club

Cuisine magazine

Cumbria tourism

Curtis Exchange loyalty prog

CWC white zinfandel

Cystic Fibrosis Foundation

D&B Marketplace CD-ROM

Daily Express Sports Section

Daily Telegraph

Daily/Sunday Telegraph

Daimler Smartfortwo

Dairy Farmers of Canada

Dairy foods (generic)

Data Protection Act

DataListas (Brazil) database

DataListas database services

Dazed & Confused

De Beers' Diamond Promotion

De Beers' Solitaire Necklace

De Tijd (business newspaper)

Dean Witter Discover Card

Deep Clean Denture Cleaner

Deere car financing

Defenders of Wildlife

Del Monte Kitchenomics

Delta Air Lines SkyRewards

Delta Airlines Senior Savings

Delta Senior Select Savings

Democratic National Committee

Democratic Party

Dental check ups

Dept for Transport

Dept of Social Security (UK)

Dept. of Enviro. Conservation

Dero (detergent)

Desperate Housewives

DESSCM marketing communications course

Detroit Pistons

Detroit Zoological Society

Deutsche Postbank children a/c

Deutsche Postbank credit card

Developers Conference, 1995

DfEE reading and literacy

Diabetes Center

Dial-a-Mattress

Diamond Jewellery

Diesel Ford Ranger

Differential Marketing (book)

Digital library

Digital/Oracle datamart solution

Diozese Graz-Seckau (Austria)

Direct Line home banking

Direct Line Insurance

Direct mail advertising

Direct Payment (Dept of Work and Pensions)

Direct Seguros auto insurance

Direct Seguros car insurance

Directech, Inc.

Dirt Devil Boom Vac

Dirt Devil Mop Vac

Dirt Devil vacuum cleaners

Disability Discrimination

Disability Rights Commission

Disabled American Veterans

Discover Brokerage Direct

Discover credit card

Discreet pantyliners

Disneyland Paris

Diversified Comprehensive Retirement Plan Management Services

DKNY, Calvin Klein, Levi, Gap

Doctors Home Remedies

Dodger Productions ticket sales phone card

Dome (millennium)

Domestic Electronic Rental

Domestic violence helpline

DoubleShot coffee drink

DowElanco herbicides

Dr Beckmann Rescue

Drinking & Driving

Drinking behaviour, anti-alcohol abuse

Drugs education, anti-drugs campaigns

DSP de Montreal

Duck Head Apparel Company

Dundee University

Dunfermline Building Soc

Dunlop Floor Tiles

DuPont Carpeting

DuPont Chroma Premier

DuPont quality assurance prog

Dutch National Agency of Correctional Institutions, DJI

Dynatron Music Suite

Kellogg's Corn Flakes

industry sectors

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