Warc index
 

One of a number of expert reviews of the US media scene produced in March 2003, and looking at 2003/4. This one looks at cable TV in the USA (which now has a larger audience than broadcast TV).

This article is a light-hearted piece in which the author discusses the December 2002 appointment of a new chief executive of the British TV channel, Channel Four, after several months without anyone ...

The author describes how Rainbow Media Holdings has developed and branded a number of its cable channels, including WE: Women's Entertainment, American Movie Classics (AMC), Bravo and MuchMusic USA.

In early 2001, the author looks at the challenges and opportunities for cable television in the USA - especially in areas of programming, cross platform advertising, and Internet connects.

In early 2000, the author looks at the challenges and opportunities for cable TV in the USA - especially content, integrated media delivery, and interactivity.

Launch of the new national brand, Cable, 1996. The industry structure, regulations, financing, services offered and technological attributes of the industry are described: the investment will reach £1 ...