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Case Study
1.
The 'Unforgotten' Business Mens Airline
Giovanni Antonin and Manfred Dorder, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Dorfer Dialog Werbeagentur for Alitalia Airline. A direct mail effort was launched in order to promote Alitalia Airline's new business class to the airline's own fre ...

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By Lauren Luke