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Case Study
1.
Aldeas Infantiles Fundraising
John Arnott-Lynn and Marta Cardona, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Ogilvy & Mather Direct for Aldeas Infantiles in Spain. Aldeas is a worldwide charity that works specifically with needy children who have no parents. This direc ...

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By Lauren Luke