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Case Study
1.
Akbank: Trustworthiness, prevalence and joint endeavor
Nükhet Vardar, Turkish Foundation of Advertising, Nükhet Vardar, "Turk Markalari-1", Turkish Foundation of Advertising Publications, 2007
This article provides an insight into the foundations, history and current strategy of Turkey's Akbank, with an emphasis on the products and services it offers, and its long-term advertising strategy. ...

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