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Case Study
1.
AirTran Holdings, Inc.: Go. There's Nothing Stopping You campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.43-46
AirTran Airways took to the skies in 1997 following the merger of AirTran, a small carrier serving 11 cities from its base in Orlando, Florida, and ValuJet, a discount carrier struggling to rebuild af ...

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By Lauren Luke