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Award-winning case study
1.
Age Concern Scotland - Breaking the silence on elder abuse
Ann Ferguson and Petra Cuthbert, Institute of Practitioners in Advertising, Silver, Scottish IPA Effectiveness Awards, 2003
With a very modest budget of less than £18,000, not to mention a highly sensitive subject matter, this project was a challenge in more ways than one. Given the tight budget, Age Concern Scotland and C ...

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Case Study
2.
Age Concern Fellowship
Alastair Irons and Ken Madine, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Brann for Age Concern England. Direct mail was sent to a house list of donors in order to maintain donors' loyalty to the organization and generate donations. D ...

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