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Award-winning case study
1.
Accenture - We know what it takes to be a Tiger
European Association of Communications Agencies, Bronze winner, 2008
Accenture wanted to take ownership of the management consulting, technology services and outsourcing market, where consideration scores are all important. It aimed to target the 'change drivers' in th ...

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Award-winning case study
2.
Accenture - Go on. Be a tiger
ARF Ogilvy Awards, Business to Business, Silver, Young & Rubicam and Mediaedge: CIA, 2007
Accenture is a global business consulting, technical services and outsourcing company which competes with bigger players like IBM and McKinsey. In 2004, the primary objective was to stand out against

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Paper
3.
Accenture
Superbrands profiles, B2B Brand profile, 2007
Accenture is a global management consulting, technology services and outsourcing company, and aims to summarise its ethos in three words: High Performance Delivered. Its launch campaign in 2001 is wid ...

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Case Study
4.
Accenture, Ltd.: I Am Your Idea campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.15-18
Andersen Consulting, a global technology, management, and outsourcing consultancy, was forced to change its name after splitting with its sibling company, the accounting firm Arthur Andersen, in Janua ...

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Award-winning case study
5.
Accenture: I am your idea
European Association of Communications Agencies, Gold winner, 2004
With the consulting category experiencing slowed growth due to the economic climate, the name of the game in this business has been to steal share from competitors. With many companies offering simila ...

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