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Case Study
1.
McVities Abbey Crunch: Revitalising an old brand
Delia Rothnie, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1982
New campaign for elderly and previously unsupported brand, which had declined during the 1970s. National sampling, couponing and promotion planned, together with test TV advertising campaign in one re ...

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AARP Membership Program

Abbey Crunch

Abbey Life financial planning

Abbey National Services

Abbey National TESSA

ABC (whisky)

ABC television

ABC UnLtd

Abercrombie & Fitch

Aberlour Malt Whisky

Abflex abdominal exerciser

ABN Amro

About Work Web Site

Absolut

Absolut Cut

Accenture

Accountancy Age

ACDelco

Acela

ACI telemarketing services

Ackermans

Acorns Children's Hospice

Acoustic Wave music system

Actimel

Action Man

Action on Addiction

Actionaid

Activia

Acuvue

Adalat

Adams

ADCB (Buffalo), Pro Com (NY)

Addressed Admail

adidas

Adobe graphics software

AdoptUsKids

ADP electronic systems

ADT Security Services CCTV

ADT Security Systems

Adult literacy/numeracy

Advance (Pedigree Petfoods)

Advanta Visa Gold Card

Advantage 24 Milk Substitute

Adventure Sports (Scotland)

Advertising Club of LA

Advil analgesics

AEG

Aer Lingus

Aero

Aerogard

Aeroplan Unitel program

Aflac Inc.

After School Alliance

After the Stork

Age Concern

Agent Provocateur

AGF Funds

AGF Insurance

Agis Zorgverzekeringen

AGL Gas Networks Ltd

Agri Plan Finance (NIIB)

AgriBank/Farm Credit Services

Agricultural Gas-Oil

AgroClub CEPSA

AGS Windows

AGT Real Plus

Ahlstrom Corporation

Aimhigher (encouraging HE)

Air Action Vigorsol

Air Call

Air Canada

Air Express delivery service

Air France

Air France KLM Cargo

Air New Zealand

Airport Express (Hong Kong)

AirTouch Cellular

AirTouch Cellular long-distance

AirTran

Akbank

Alaska Airlines

Aldeas Infantiles

Aleve

Alex Lawrie Factors

Alexander McQueen

Alfred Dunhill

Alitalia Airline business class

All Bran

All Bran Buds

All Clear Shampoo

Allamanda Bintan condominium

Allegra antihistamine

Alliance & Leicester bonds

Alliance & Leicester BS

Alliance & Leicester Giro

Alliance & Leicester Visa card

Alliance Building Soc

Allianz

Allied Dunbar

Allied International

Allied Irish Bank

Allinson's Bread

Allstate Insurance

Alltel Wireless

Alpen

Alphabites

Altoids Mints

Alton Towers

Altro Safety Flooring

Always

Amazon.com

Ambi Pur

American Apparel

American Bible Soc

American Bible Soc sponsorship

American Cancer Soc

American Civil Liberties Union

American Egg Board

American Home Assurance

American Home auto insurance

American Inst for Cancer Rsrch

American Iron and Steel Institute

American Red Cross Blood

American Standard

Ameriprise

Ameritech

Ameritech help desk

Ameritech business phones

Ameritech Cellular Retail

Ameritech cordless phone

Ameritech Quick Reach paging

Ameritech Voice Mail

AMEX

AMEX & Summit Int'l Hotels

AMEX Air Miles credit card

AMEX Business Travel Account

AMEX Corporate Card

AMEX Express card

AMEX Reward Card (Lloyds TSB)

AMI Insurance

Amici

Amnesty International

Amoy Straight to Wok noodles

Amstel

Anadin

Ancestry.co.uk

Anchor Aerosol Cream

Anchor Butter

Anchor Cheddars

Anchorville

And 1basketball shoes and apparel

Andersen Windows

Anderson Strathearn, Solicitors

Andrex

Andrex Shea Butter

Angel Flight of Georgia

Angel Soft

Anglia Building Soc

Anglian Water

Anna Sui

Ansett Australia

Anti-smoking

ANZ Credit Cards

AOL, AOL Broadband

Apple computers

Apple Mac Performa 6400

Apples (generic)

Aprilia

Aptiva

Aqua Optima

Aquafina

Aquafresh

Aquos televisions

Arbella Insurance Group

Arbella Safe Driver Discount

Arçelik

Archers

ArComm Trust Company

Ardbeg Malt Whisky

Argos

Ariel

Arm & Hammer

Armstrong

Army Cadet Force

Army recruitment

Arnott's Biscuits

Arrol's 80/-

Art Ask for More

Art Institute of Chicago

Art Matters catalog

Arthur's

Artic vodka

Articulate

Asahi Beer

Ask.com

ASPCA 1995 Spring Card

Associates platinum credit card

Associates student credit card

Associates Student Mastercard

Asthma Fund Holland

Aston-Martin

AT Cross pens

AT&T

AT&T 1 800 CALL ATT

AT&T Calling Card

AT&T Card Calling

AT&T Digital Satellite TV

AT&T Direct Service

AT&T Direct Services

AT&T Long distance

AT&T Personal Account Service program

AT&T Privacy Manager

AT&T True Rewards program

AT&T Wireless Service

Atargo relationship marketing

Atlantic List

Atmosphere

ATS Euromaster

Audi

Audi A3

Audi Q7

Audi R8

Austar broadband

Australia Post shops

Australian lamb

Australian Tourist Commission

Austrian Direct Marketing Cong

Auto Express

Auto Trader

Autoglass

Automobile Association

Automobile Association loans

Automobile Club

Avalon

Aveda

Avion credit card

AVL Liist

Avon Skin-So-Soft

Axe

Axe Detailer

Axe shower gel

Aydlotte & Cartwright

B&Q

BA Travel Service

Baby Fresh

Babycham

Bacardi Breezer

Bacardi Carta Blanca

Bacardi Hatuey Beer (Cuban)

Bachelor's Supernoodles

Bahlsen

Bailey's

Bait Cars

Bakers Complete

Bakery of the Year competition

Bakkerij de Bruyckere

Banco Banif Banqueros

Banco de Chile

Banco de Galicia Master Card

Banco del Buen Ayre

Banco Frances e Brasileiro

Banco Patrimonio (Brazil)

Banco Real Braztoa

Banco Sudameris

Band-Aid

Bang & Olufsen

Bank Boston linkage services

Bank of America

Bank of Boston

Bank of Boston Pinheiros Club

Bank of Hawaii loans

Bank of Ireland

Bank of Ireland Internet Bus.

Bank of Montreal

Bank of New Zealand

Bank of New Zealand `Smart Money' account

Bank of Scotland Corporate

Bank of Wales Corp Lending

BankBoston Savings a/c

Banks's Mild

Banyan Tree resort (Sing)

Barbican

Barbican Health & Fitness

Barbie Doll

Barcelona railway

Barclaycard

Barclays

Barclays Bank savings account

Barclays Personal banking

Barclays Wealth

Barnardo's

Barnes exhibit

Barnett Bank

BASF

Basilica of St Mary

Basketball Club of Seattle, LLC

Batchelors

Bauer sports gear

Bausch & Lomb lens care

Baxters of Speyside

BBC

BBC Education

BBC iPlayer

BBC Music Magazine

BBC Radio 1

BBC Three

BBC1 Xtra

BCBS Fed Employee Prog

BCBS small business market

BC's Lot Super 7

BDO Stoy Hayward

Beamish

Beat 106

Beat 106 FM

Beaurepaires

becel Margarine

Beck's Bier

Beechams

Beech-Nuts baby foods

BeeLine

beenz.com

BEKA Rectical bedding

Bell Atlantic

Bell Atlantic Business Services

Bell Atlantic caller ID

Bell Canada

Bell Canada long distance

Bell's Whisky

BellSouth

BellSouth Telecommunications

BellSouth: Call Waiting Deluxe

Ben & Jerry

Benadryl

Bendicks

Benecol

Benefiber

Beneficial home equity loan

Beneficial Bank loan and credit

Beneficial Bank loans

Beneficial Bank Visa card

Benevia Equal Sweetener

Benign Prostatic treatment

Bennett Infiniti

Benylin

Berentzen Gruppe AG

Berger Assocs Equity Mutual

Berghaus

Berlei

Bernard C Harris

Bertolli

Best Western

Beverly Center

Beyond The Valley

BfG Bank

BFI IMAX Cinema

BIBA

BIC pens

Bicycling Magazine

Big Brothers (volunteers)

Big Brothers, Big Sisters of Americas

Big Issue Foundation

Big New Yorker Pizza

BigPond

Billa

Billy Graham's Mission

Bingo

Bionicle

Biotherm

Birds Eye

Birmingham

Birmingham Executive Airways

Black and Decker

Black Bottle

Black Tower

Blackmores Executive B Stress Formula

Blockbuster Entertainment

Blockbuster Video

Blood donation

Blue Creek kitchen appliances

Blue Cross

Blue Cross Employee Program

Blue Cross Health Insurance

Blue Riband

Blue Star

Bluebird Grainwaves

Bluecross Blue Shield of Western New York

Bluewater

BMG Music Service

bmibaby.com

BMRB

BMW

BMW 1 Series

BMW 3 series

BMW 5 series

BN

Boardroom Lists mailing lists

Bobby Goldsmith Foundation

Boddingtons

Bodegas Alavesas Club

Boisson Energie

Bols

Bols Corenwyn

Bolshoi fine art prints

Bomclube loyalty cards

Bond & Bond

Bonds

Bonita

Bonjela

Bonus Bonds

Bonux

Book Club Associates

Book Smart

BoomerangVodKice

Boost

Boost Mobile

Boots

Boots Advantage Card

Boots Brand Medicines

Borders Group Inc

Bose Wave radio

Boss

Boston Celtics basketball ticket sales

Boston Public Library

Bounce

Bounty

Boursin

Bouygues Telecom

Bovril

Bowmore Islay Single Malt

BP

Braathens SAFE (Norway)

Brabantia

Bradesco

Bradesco Personal Insurance

Bradford & Bingley Building Soc

Brahma

Brailleliga

Bran Flakes

Branston Baked Beans

Braun Shavers

Bravo

Brawny

Bread

Breath Right

Breville Sandwich Maker

Bridgestone golf balls

Brigham's Ice Cream

Brink's

Brink's Home Security

Brit Insurance

Brita

Britannia Building Society

British Airways

British Airways `Passerelles'

British Airways Executive Club

British Airways Shuttle

British Diabetic Association

British Direct Marketing Awards

British Film Institute

British Fuels

British Gas

British Gas Business

British Gas Home Energy

British Gas Privatisation

British Gypsum

British Heart Foundation anti-smoking

British Midland Route Launch

British Nuclear Fuels

British Red Cross

British Sky TV

British Tourist Authority

British Turkey Federation

Brix

Broadband

Brother

Bruhn

Brylcreem

BSI Group

BSkyB

BT

BT (data comms)

BT Broadband

BT Call Minder

BT phone chargecard

BT Select Services

BTEC

Buckley's Mixture

Buctril corn herbicide

Bud Ice

Bud Light

Buddhistpunk

Budget Rent-a-Car

Budweiser

Bugaboo

Bugle Boy

Buick

Buick Lucerne

Buick new 1997 models

Buick Park Avenue

Buick Regal

Buitoni

Bulldog broadband

Bundy (Bundaberg Rum)

BUPA

Burger King

Bus usage

Business Gateway

Business Link Sussex

Business Pages

Butter

Buul's Eye Barbecue Sauce

By Lauren Luke