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Paper
1.
Team ABN AMRO - Volvo Ocean Race 2005/06: A winning partnership - making more possible
Sponsorship Works, 2007, pp.95-103
ABN AMRO's sponsorship investment in the Volvo Ocean Race (VOR) shows the growing importance of internal communications and employee engagement in sponsorship, and also highlights the need for profess ...

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Award-winning case study
2.
ABN AMRO (Netherlands) - The bank for first-year students
Promotional Marketing Council, Gold, PMC European Awards 2006
When students begin their further education they feel the need for a good Bank that offers a special student account, and ABN Ambro perceives students as potential future high earners. In Dutch the wo ...

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