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Award-winning case study
1.
University of Dundee - University challenge. Serious fun
George Cumming, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2005
Back in 2000, Dundee was a middle-ranking Scottish university, with fewer and fewer people applying every year. However, the university decided to take action. They hired Frame C to create the first o ...

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Award-winning case study
2.
University of Dundee - Academic brand creation
George Cumming, Institute of Practitioners in Advertising, Silver, Scottish IPA Effectiveness Awards, 2005
Dundee University deserves full credit for giving its backing to a challenging but very successful campaign from Frame C, stimulating both the quantity and quality of undergraduate applications. Previ ...

Summary | Full Text | More Like This


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