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Case Study
1.
North American Coffee Partnership (Starbucks Corp.): Bring On The Day campaign
Ed Dinger, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1197-1200
In 2002, Pepsi and Starbucks launched DoubleShot an espresso drink. It failed. Two years later, they decided to relaunch it with a new ad campaign. The objective was to increase brand awareness; to cr ...

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Award-winning case study
2.
Brawny: Role reversal
New York American Marketing Association, Bronze Award, Effie Awards, 2004
The study describes a campaign to revitalise a 29-year-old brand that was failing. The campaign objective was aimed at making the brand more relevant for the present time. The creative strategy, deve ...

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Award-winning case study
3.
Advertising Women of New York: Rules for Creating Advertising
New York American Marketing Association, Effie Awards, 2001
In 2000, The Advertising Women of New York sought too reinvent their keynote event, The Good, Bad, Ugly Awards Show. Historically, an insider 'watchdog' event frowning on advertising that 'showed ski ...

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E. Morris Communications, Inc.

Eagle Direct

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East Canadian Outw'd Bound Sch

Edelman Public Relations

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