Warc index
 

Previous pageNext pagePage 1 of 1
Main Index Categories
> Marketing Intelligence (17887)
> Agencies (5651)
> E - F (340)
> FNL Communications (1)
-----------------------------------------
all[1]papers[0]cases[1]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search

Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF


Award-winning case study
1.
Sony - the great campaign that only got bigger and better
Ali Linz and Iris Sampson, Advertising Federation of Australia, Advertising Effectiveness Awards, 2000, pp.1-16
Campaign, 1996-2000, to revitalise the Sony brand in AV/IT products and reposition it in anticipation of IT expansion. Sony by 1995 had lost prominence and image to main rival Panasonic. Case shows ho ...

Summary | Full Text | More Like This


1          Page:Previous


































































































































 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc

  |    |  
Subjects
E. Morris Communications, Inc.

Eagle Direct

Earle Palmer Brown

Earle Palmer Brown Companies

East Canadian Outw'd Bound Sch

Edelman Public Relations

EHS

EHS Brann

Eisner & Associates

Element 79 Partners

Eller Media

Elvis Communications

Energy BBDO

Envoy Communications

Epoxy Communications

Epsilon

Erlandson Associates

Ernan Roman Direct Marketing

ERS Direct Marketing

Erwin-Penland

Erwin-Penland & Trone

Etcetera

Ethos JWT

Euro RSCG

Euro RSCG 4D

Euro RSCG Babinet Erra Tong

Euro RSCG DSW Partners

Euro RSCG New York

Euro RSCG Tatham

Euro RSCG Tatham Partners

Euro RSCG Wnek Gosper

Euro RSCG, New York

Euro RSGC Vitesse

Evans Group Direct

Evans Group Technology

Evans Hunt Scott

Event Marketing Solutions

Everetts

Exposure

Fairway Outdoor Advertising

Fallon

Fallon Brand Consulting

Fallon London

Fallon McElligot

Fallon McElligott NYC

Fallon Minneapolis

Fallon New York

Fallon Worldwide

family

FCA

FCA BMZ

FCB Canada

FCB Direct

FCB Direct / New York

FCB Direct Canada

FCB Direct Montreal

FCB Group

FCB New Zealand

FCB Sydney

FCB Wilkens

FCB/DIRECT

FCO

Feather Brooksbank

Federated Media

Ferrara & Company

Ferrari Stella

Fire IMC

Fire Station Agency

Firehouse

First Direct

First Impression

Fishburn Hedges

Fleishman-Hillard

Fletcher Shelton Delaney

FNL Communications

Folio Z

Foote Cone & Belding

Forsman & Bodenfors

Foster Nunn Loveder

Foundation Marketing Communications

Fox Pavlika & Partners

Frame Agency

Frame C

Frame Cunningham Holden Edy

Frank Mayer & Associates

Frankel Direct

Frederiksen Television

Frequency Marketing

Fritsch Heine Rapp Collins

Fuel Industries

Fulcrum Direct

FUSE Advertising