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Case Study
1.
Tesco Direct Home Shopping Service
Helen Bridgett and Kate Wheaton, Direct Marketing Association - US, ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Evans Hunt Scott for Tesco Stores, located in the UK The objective of this multimedia campaign was to generate orders for a home delivery grocery service. This ...

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Case Study
2.
Tesco - Baby Club
Grant Harrison and Pamela Hira, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Evans Hunt Scott for Tesco, the UK's biggest retailer. The objective of this print campaign was to recruit 300,000 first time mothers into the Tesco Baby Club. This ...

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Case Study
3.
BMW 3 Series
Richard Downes and Kate Wheaton, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Evans Hunt Scott for BMW (UK). After six successful sale years, the BMW 3 Series saloon entered its final year in 1997. While demand for the 3 Series was still very ...

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Case Study
4.
BMW at Packington Hall
Richard Downes and Kate Wheaton, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Evans Hunt Scott for BMW (GB) Ltd. The UK luxury car market has become increasingly competitive; new, dynamic models being launched by BMW's competitors have begun t ...

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Case Study
5.
United Vacations Ski Mailing
Rob Langton and Kate Wheaton, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Evans Hunt Scott for United Airlines. In the UK, most consumers held the perception that skiing in the US is extremely expensive. This lead generation direct mail ca ...

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Case Study
6.
Tesco Clubcard
Grant Harrison and Pamela Hira, Direct Marketing Association - US, ECHO Awards, 1997
This DMA Silver ECHO award winner was created by Evans Hunt Scott for Tesco. Tesco is the U.K.'s biggest retailer, with over 550 supermarkets throughout the country. Clubcard is Tesco's loyalty progra ...

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