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Metropolitan Police - Trident
Promotional Marketing Council, Gold, IMC European Awards 2007

In 1998, the Metropolitan Police initiated the Trident initiative in an effort to tackle rising gun crime in London's black community. The campaign aimed to demonstrate the dangers of carrying a gun t ...

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Pizza Hut (UK) - 4ForAll
Promotional Marketing Council, Silver, PMC European Awards 2006

As this short account shows, by introducing 4forAll, four mini pizzas in one, Pizza Hut created the first edible pizza game. The aim was to take turns spinning to decide which square to eat next, and ...

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Kimberly Clark (UK) - Snuggle Up! with Kleenex®
Promotional Marketing Council, Gold, PMC European Awards 2006

Cold and flu can make you feel like hibernating. Staying in and curling up. To help Kleenex® consumers get through the worst of the winter season, they created a unique premium – the Kleenex® Sofa Snu ...

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Mitchells & Butlers (UK) - Vote with Your Throat
Promotional Marketing Council, Silver, PMC European Awards 2006

UK brewer Mitchells & Butlers wanted to find innovative ways to sell more beer. During the UK general election in May 2005, customers were invited to vote with their throat by selecting from three bee ...

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