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Case Study
1.
Keystone Resort & Conference Center Campaign
Ernst Wolfinger and Jim Fox, Direct Marketing Association - US, ECHO Awards, 1997, (full text not available on WARC.com)
This 1997 DMA ECHO entry was created by Eagle Direct for Keystone Resort & Conference Center. The objective of this direct mail effort was to generate highly qualified sales leads for Keystone's confe ...

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