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Case Study
1.
Tesco - Green Clubcard: rewarding the green consumer
Guy Culshaw, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2007
This 2006 campaign for Tesco aimed to encourage use of the Green Clubcard, and thus lead to a large reduction in the use of plastic carrier bags and boost to Tesco's 'green' reputation. Newspaper adve ...

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