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Award-winning case study
1.
Tyson Foods, Inc.: Powered By Tyson
New York American Marketing Association, Bronze, African-American, Effie Awards 2007
Tyson Foods’ mission is to proudly power the world with their chicken, beef, and pork products. Tyson’s “Powered By” campaign leverages cultural cues, humor, and love of family, to demonstrate that Ty ...

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