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In October 1998 the Xerox Corporation launched a $10 million advertising campaign in an effort to change people's perception of the Xerox brand. Although long known simply as a photocopy-machin ...

This 1998 DMA ECHO entry was created by DIMAC Direct for Xerox Corp. The objective of this direct mail campaign was to establish leads for Xerox's full line of network laser printers. The mailing was ...

This DMA ECHO entry was created by Dimac Direct for Xerox. The objective of this direct mail campaign was to generate leads and create awareness for the full line of Xerox laser printers. The campaign ...

This DMA ECHO entry was created by Catalyst Direct for Xerox Engineering Systems. The objective of this direct mail campaign was to increase sales of the Xerox 3030 Engineering Copier, priced at $10,0 ...

This 1996 DMA Bronze ECHO award winning campaign was created by PriMedia Inc/Providence Creative Group for Xerox. Radio advertising was used to sell $5,500 reading machines for the blind and visually ...