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Profile
1.
Company Profile: Morrisons (UK)
Company Profile in association with Adbrands, July 2009
This Company Profile provides key details and analysis of Morrisons, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links ...

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Case Study
2.
Xerox Corporation: Keep The Conversation Going, Share The Knowledge campaign
Rebecca Stanfel, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1843-1848
In October 1998 the Xerox Corporation launched a $10 million advertising campaign in an effort to change people's perception of the Xerox brand. Although long known simply as a photocopy-machin ...

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Paper
3.
Will Google become a victim of its own success?
Lee Curtis, Admap, June 2006, Issue 473, pp.55-57
Lee Curtis, a trademark attorney at the Leeds office of Pinsent Masons, discusses the dangers that Google, Xerox and Jacuzzi run if they fail to protect their trade marks - and the ways to prevent fam ...

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Case Study
4.
Xerox - Changing Environment
Donara Johnson and William Spink, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by DIMAC Direct for Xerox Corp. The objective of this direct mail campaign was to establish leads for Xerox's full line of network laser printers. The mailing was ...

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Case Study
5.
Changing Environment
Donara Johnson and Bill Spink, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Dimac Direct for Xerox. The objective of this direct mail campaign was to generate leads and create awareness for the full line of Xerox laser printers. The campaign ...

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Case Study
6.
'Winner!'
Kris Assel and Frank Brady, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Catalyst Direct for Xerox Engineering Systems. The objective of this direct mail campaign was to increase sales of the Xerox 3030 Engineering Copier, priced at $10,0 ...

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Case Study
7.
The Reading Edge
James Cooney and Brenda Stone, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA Bronze ECHO award winning campaign was created by PriMedia Inc/Providence Creative Group for Xerox. Radio advertising was used to sell $5,500 reading machines for the blind and visually ...

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