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Award-winning case study
1.
Electoral
The Communication Agencies Association of New Zealand, Advertising Effectiveness Awards, 2000
The task was to motivate 91% or more of all New Zealanders aged 18 years plus to enrol to vote in the 1999 general election. Just over 91% enrolled in time for election day. That was the largest num ...

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Case Study
2.
Wunderman
Beth Craig, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA Bronze ECHO winner was created in-house by Wunderman Cato Johnson Hong Kong. The objective of this direct mail campaign was to generate attendance at a free business seminar given by WCJ ...

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Case Study
3.
Self Promotion
Gonzalo Figari, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created in-house by Wunderman Cato Johnson, a direct marketing agency based in Argentina. The objective of this print campaign was to generate calls from prospects for the purp ...

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