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Profile
1.
Company Profile: Whitbread (UK)
Company Profile in association with Adbrands, June 2009
This Company Profile provides key details and analysis of Whitbread, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links ...

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Paper
2.
Whitbread turns occasional experiences into lasting impressions
Jonathan Turner and Paula Vennells, Market Leader, Issue 30, Autumn 2005, pp.22-26
Describes Whitbread’s three-year Winning Brands programme covering its various service sector brands (Premier Travel Inn, TGI Friday’s, Beefeater, Costa Coffee and Marriott (no longer part of Whitbrea ...

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Paper
3.
An innovative unified brand and market measurement system for strategic investment decisions
Tim Baker and Martin Callingham, Market Research Society, Annual Conference, 2001
Describes experimental work by Whitbread aimed at creating a research system to facilitate board decisions about brands. Companies like Whitbreads are constantly faced with decisions whether to enter ...

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