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Case Study
1.
Westwood Tractors: Increased Sales and Brandshare from Increased Advertising Spin-Offs
Michael Deane, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990
1989 small budget campaign for Westwood Tractors. Direct response advertising 1986-8 had produced market share growth from 30% to 45%. It was then decided, based on research, that greater advertising ...

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