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United Kingdom Defecting Mailing to Consumers
Cindy Vega and Jane Spielberger, Direct Marketing Association - US, ECHO Awards, 1997

This 1997 DMA ECHO entry was created by Rapp Collins Worldwide for Western Union, Financial Services. In the United Kingdom, Western Union's largest money transfer agent was defecting to the competiti ...

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March Retention Mailing
Jennifer Stratis and Chris Avery, Direct Marketing Association - US, ECHO Awards, 1997

This 1997 DMA ECHO entry was created by Rapp Collins Worldwide for Western Union, Financial Services. Although Western Union commands an 83 percent share of the money market transfer market, it still ...

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June Retention Mailing
Cindy Vega and Sharon Holt, Direct Marketing Association - US, ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Rapp Collins Worldwide for Western Union. Western Union is the market leader in the money transfer category with an 85 percent share. Their main competitor, Mon ...

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July Mexican Transfer Retention Mailing
Richard Gardiner and Jeff Katz, Direct Marketing Association - US, ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Rapp Collins Worldwide for Western Union Financial Services. Western Union's market share of the money transfer business in Mexico was being threatened by aggre ...

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Western Union
Jim Brown, G Prouk, David Martin, C Gerald, K Hyjek and James Miller, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1995

1993-4 campaign to encourage the Caribbean community in Toronto to use Western Union's Money Transfer service for transmitting funds to their relatives at home. There was no available research to prov ...

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