Warc index
 

Despite a 40% penetration in households, Kellogg’s the producer of the cereal, Weetabix, decided to reinvent the message of its advertising to increase growth and price whilst retaining penetration. T ...

This paper outlines how advertising helped take Weetabix to number one in value terms in ready to eat cereals. It outlines the strategy behind the brand’s re-launch in 2002 and demonstrates how this s ...

Weetabix is the second biggest cereal brand (and second biggest advertised brand) in the UK. As a family staple, its targeting and communications are broad-ranging, and there has always been a place w ...

What do you do when you own one of the best-loved properties in British advertising, but one that no longer does anything for your brand? Is the affection and warmth bestowed upon the brand because of ...

Rapid expansion of mueslis, following the 1979 dispute at Kellogg's plant and consequent shortages, led to mueslis becoming a commodity market with growing share for own label brands: Alpen, the first ...