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Award-winning case study
1.
WaMu bankers pen
ARF Ogilvy Awards, Financial Services, Gold, Leo Burnett and Starcom, 2007
Washington Mutual Bank launched 'Free Checking' with no strings attached, in 1994. At the time, as other banks charged, it was very popular with customers. However, by 2004, many banks provided the

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Case Study
2.
Washington Mutual, Inc.: Fear Not campaign
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1801-1804
In 2003, America’s largest mortgage lender bank teamed up with Sedgwick Rd advertising agency to release their “Fear Not” campaign. The campaign, which communicated the lender’s wide range of flexible ...

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