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Case Study
1.
Warburtons Limited
Shanni Baum Smith, Institute of Practitioners in Advertising, Shortlisted, IPA Area Effectiveness Awards 2003
This researched-centred study describes the development of a North of England based bakery. The paper reports on the quantifiable results of a tracking study and mailing research. The results of a p ...

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Award-winning case study
2.
Making Warburton's a Bread Winner
Adam Morgan, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990
Describes the success of new TV campaign for Warburton's bread in Lancashire and Yorkshire, 1987-9. Background, strategic development of TV campaign described, based on the value of Warburton's herita ...

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