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Company Profile: Wal-Mart Stores (US)
Company Profile in association with Adbrands, September 2009

This Company Profile provides key details and analysis of Wal-Mart Stores, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...

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Regional adaptation of multinationals - Wal-Mart's Quebec case study
Serge Lafrance, Yanik Deschênes and Terence Flynn, ESOMAR, Annual Congress, Montreal, September 2008

Wal-Mart is the biggest retail company in the world. For a company of that size, with an international reach, there are always questions about the benefits standardising versus adapting business proce ...

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ESOMAR Congress 2008: Nokia's environmental initiative and how Wal-Mart and Volkswagen put research to work
James Aitchison and Geoffrey Precourt, Warc Exclusive, September 2008

In this article, taken from WARC Online's coverage of ESOMAR Congress 2008, James Aitchison and Geoffrey Precourt discuss Nokia's environmental initiatives, including encouraging mobile recycling and ...

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R.I.P. Retailer Dominance, 1970-2006
Joe Mandese, Admap, December 2006, Issue 478, pp.10

Joe Mandese, in his regular column from the US, looks behind the scenes of Wal-Mart's recent appointment of Draft FCB (a newly fused agency combining direct response and brand advertising expertise) a ...

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