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Case Study
1.
Wachovia Corporation: Financial World campaign
Rebecca Stanfel, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1789-1795
On September 27, 1998, First Union Corporation debuted a commercial unlike any other in the financial services industry. In this spot the company avoided the stock images of financial services adverti ...

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Case Study
2.
Wachovia Corporation: Uncommon Wisdom campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1789-1795
In 2001, following its merger with “First Union”, “Wachovia Corporation” was the USA’s fourth-largest bank. In 2002, Wachovia launched their “Uncommon Wisdom” campaign, conceived to raise awareness of ...

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