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Paper
1.
Survival of the fittest US finance brands
James R Gregory, Admap, October 2009, pp.24-25
The economic crisis showed that even apparently strong financial brands can fail. How can they improve their resilience to economic turmoil in the future? The quantitative Corporate Branding Index (CB ...

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Paper
2.
No bricks and mortar, no advertising, and a new name growing the Wachovia global correspondent banking brand
Eileen Mijlin, The Advertiser, June 2004, pp.34-35
Describes how Wachovia Bank, one of the world’s leading correspondent banks, has grown and developed its branding. It competes head-on with local banks without having their local presence. Key proposi ...

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Paper
3.
New company, new brand, new focus on multicultural marketing
Georgette Dixon, The Advertiser, Nov 2002, pp.20-25
The author describes how Wachovia, a US banking and financial services company, has developed a holistic emerging market strategy central to the company's development. She covers the roles and results ...

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