Warc index
 

In 2002, Pepsi and Starbucks launched DoubleShot an espresso drink. It failed. Two years later, they decided to relaunch it with a new ad campaign. The objective was to increase brand awareness; to cr ...

Through Starbucks Bottled Frappuccino, the partnership between Starbucks and Pepsi had achieved 85% of sector sales in ready to drink coffee, but sought to increase uptake of the product. In 2004 a ca ...

The objectives of this campaign were to create brand fame, to increase awareness, to drive trial and to hit out sales target of 10% growth. The agency sought to achieve these goals by creating 'Liquid ...