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Case Study
1.
Scottish Enterprise - A Grand Says You Can
Marina Maciver and Ben Leonard, Institute of Practitioners in Advertising, Scottish IPA Effectiveness Awards, 2005
Business Gateway was established by Scottish Enterprise to help those wanting to grow their company or to set up on their own. In association with the Scottish Executive, they developed a grant target ...

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Award-winning case study
2.
Broadband for Scotland - Turning Braveheart into Blade Runner
Giles Moffatt, Institute of Practitioners in Advertising, Silver, Scottish IPA Effectiveness Awards, 2005
The confusion and clutter so often suffered in new technology markets are the villains of this piece, and the paper shows how the Broadband for Scotland campaign cut through both. A demand-generating ...

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Award-winning case study
3.
Small Business Gateway - Dreams do come true
Jill Taylor and Simon Kitchman, Institute of Practitioners in Advertising, Silver, Scottish IPA Effectiveness Awards, 2003
Almost one in four people in Scotland, according to research cited in this paper, dream of starting their own business. Small Business Gateway was set up by Scottish Enterprise in 2000 to help make th ...

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Award-winning case study
4.
Scottish Enterprise
Mark Clark and Colin Marr, Institute of Practitioners in Advertising, Scottish IPA Effectiveness Awards, 1999
The client brief contained specific objectives - create awareness of Scotland as a prime business location for call centre and back office processing; highlight the benefit of a Scottish location; pro ...

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