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1.

John Smith - 'No Nonsense Man': Ale brand into powerbrand
Andrew Sherman, Anna Tetlow and Paul Shearman, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2002

This IPA Award winning paper details the contribution of advertising to John Smith’s success in the declining UK beer market between 1998 and 2002. Research suggested that younger drinkers were cynic ...

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2.

Miller Draft - in search of a new beer idea
N Goodlad, Account Planning Group - (UK), Creative Planning Awards, 1999

Campaign in 1999 by Rainey Kelly Cambell Roalfe for Miller Genuine Draft. Brand launched in Scotland 1992 and rest of UK 1995, had failed to make impact there. Scottish Courage acquired the contract t ...

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3.

Miller Pilsner - A yank in Scotland
N Goodlad, Account Planning Group - (UK), Creative Planning Awards, 1999

Campaign in 1998 by Rainey Kelly Cambell Roalfe for Miller Pilsner in Scotland (Scottish Courage). Low budget campaign on Scottish TV, supported by cinema and late night TV. Immediate rises in percept ...

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4.

Scottish Courage - Foster's Lager
Dave Cobban, Account Planning Group - (UK), Highly commended, Creative Planning Awards, 1999

Campaign in 1998/1999 by M & C Saatchi for Foster's lager. Objective to revitalise brand and ads. Strategy development described. Medium: TV. After running for 18 months, brand consideration rose 15% ...

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Subjects

Anderson Strathearn, Solicitors

RememberSegregation.org

S&S Opportunities

S/A Correio Braziliense

SA Estado de Minas (Brazil)

Saab Cars USA Inc.

Saambou Bank (South Africa)

Saatchi & Saatchi Advertising

Sainsbury Bank (UK)

Salesian Mission (Brazil)

Salford University

Salomon Smith Barney

Samsung Securities

San Francisco Zoo

Sanatorium Health Food Company

Sandoz Australia

Sanford Corporation

Sanitarium Health Food Co

Sanofi Synthelabo

Sanofi Winthrop

Sara Lee Corporation

Saturn Corporation

Save the Children

SBC / Cingular Wireless

SC Johnson & Son

SCA Hygiene Products

Schick-Wilkinson Sword

Scholl Flight Socks

Schwan's Europe

Schweppes Cottee's

Schwinn Cycling & Fitness, Inc.

Scotland on Sunday

Scotsman Publications

Scottish & Newcastle

Scottish Amicable

Scottish Beef & Lamb Assoc

Scottish Conservative and Unionist Party

Scottish Courage

Scottish Dairy Council

Scottish Enterprise

Scottish Executive

Scottish General Insurance

Scottish Mutual

Scottish National Blood Transfusion Service

Scottish Office

Scottish Prison service

Scottish Provident

Scottish Radio Holdings

Scottish Tourist Board

Scottish Widows

Scotts Company Ltd

Scotts Miracle-Gro Company

Scudder, Stevens & Clark

Seafish Industry Authority

Sears, Roebuck & Co.

Seattle Supersonics

Sebastian International

Secure Horizons

Security Pacific Executive

Seeing Eye Dogs Australia

Selleys Chemicals

Senior Open Golf 1997

Service Merchandise

Shell International

Sherry Institute of Spain

Shoney's Restaurant

Shoppers' Stop Ltd

SickKids Foundation

Signature Vacations

Silent Night Beds

Simplot New Zealand

Sims Sports, Inc.

Six Continents Hotels

Six Flags Magic Mountain

Six Flags Over Texas

Six Flags, Inc.

Sled Dogs Company

Sleeman Breweries

Slice, Hormel Chili, Hy-Vee

Slim-Fast Foods Company

Sloan-Kettering Cancer Center

Smart Celfone (Philippines)

Smith Kline Beecham

Societe de l'assurance automobile de Quebec

Soleil Nutritionnel Ltd

Sony Computer Entertainment/PlayStation

Sony Music Entertainment

Sony Pictures Entertainment

South Auckland Health Foundation

South Carolina Department of Environmental Health & Control

South Western Electricity Bd

Souther California

Southern California Honda Dealership

Southern Living/Nations Bank

Southern Nevada Water Authority

Southern New Eng Telephone

Southwark Council

Southwest Airlines

Southwestern Bell Mobile

Southwestern Bell Telephone

Spanish Embassy, Venezuela

Spastics Soc/Scope

Special Olympics

Specialized Bicycle Components, Inc.

Spectrum Signal Processing

Spirits Marque One

Sri Lanka Apparel

SSL International Durex

St Austell Brewery

St George Bank (Australia)

St Joseph's Hospital of Atlanta

Stadium Australia Underwriters

Stafford Miller

Standard Chartered Bank

Standard Chartered Bank (Ind)

Standard Chartered Bank (Sing)

Stanley Steemers

Stanley Tools UK

Starwood Hotels

State Farm Insurance

State of Virginia

Statistics New Zealand

Sterling Health

Sterling Holiday Resorts

Stichting Homeplan

Stock Market Photo Agency

Stowells of Chelsea

Strathclyde Police

Subaru Australia

Subaru of America

Suburban Auto Group

Subway Restaurants

Sun Direct Insurance (NZ)

Sun International (South Africa)

Sun Microsystems

Sun Trust Bank Card

Sunkist Growers Inc

Sunny Queen Limited

Sunsplash Theme Park

Suzuki Motor Corporation

Swift Boat Veterans for Truth

Swinton Group plc

Swinton Insurance

Swiss Army Brands, Inc.

Switch Card Services

Sylvan Learning Center

Syngenta Crop Protection Canada, Inc

Takeda Pharmaceuticals NA, Inc.

Take-Two Interactive Software, Inc.

Target Corporation

Taringa Day & Night Pharmacy

TD Canada Trust

Teacher Training Agency

Telecom Argentina

Telecom Eireann

Telecom New Zealand

Telecom Newstand

Telefonica (Brazil)

Telefonica (Spain)

Telenor Direkte (Norway)

Telenor Media (Norway)

Telestra Visa Card (Australia)

Teletex Awareness Group

Telia InfoMedia (Sweden)

Telluride Film Festival

Telstra White Pages (Australia)

Tennent Caledonian Breweries

Terminix Commercial Service

Terminix International

Tetley Canada Inc

Texas Department of Economic Development

Texas Instruments

The Advertising Council

The Clorox Company

The Consumer Safety Unit (Consument & Veiligheid, Netherlands)

The Environment Agency

The Field Museum

The Gambrinus Company

The Home Depot Inc

The Home Office

The Learning Channel

The Learning Company

The National Pork Board (USA)

The News Center

The Number 118 118

The Walt Disney Company

The Weather Channel (TWC)

Thomasville Furniture

Tiger Electronics

Timezone (Australia)

Timothy E. Company

Titan Industries (India)

Tommy Hilfiger Corporation

Tommy's the Baby Charity

Tony Stone Images

Torbay Tourist Board

Tourism Ireland

Tourism New Brunswick

Tourism New Zealand

Tourism Queensland

Tourism Tasmania

Tourism Toronto

Tourism Vancouver

Tourism Victoria

Toyota Canada Inc

Toyota Dealers - Prairie Zone

Toyota Motor Corp

Trader Corporation

Training and Development Agency for Schools

Trans Union Credit Corp

Trans World Airlines

Translink CityBus

Transnational Group Int

Transport Accident Comm

Transport for London

Triarc Companies, Inc.

Tribeca Film Festival

Trocaire (Ireland)

TruGreen ChemLawn

Turner Broadcasting Sysytem (TBS)

Turner Classic Movies (TCM)

Turner Network Television

Turners and Growers

Tyne & Wear Fire and Rescue Service

Tyson Foods, Inc.

industry sectors

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