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Paper
1.
Research Currents: Project Galore: Qualitative Research and Leveraging Scotland's Brand Equity
Kate Hamilton, Journal of Advertising Research, Vol. 40, No. 1, January/February 2000
Project Galore was set up to develop a strategy to leverage the commercial power of Scottishness - its brand equity. This paper describes how Scotland could reconcile its past with its present and dev ...

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Award-winning case study
2.
Historic Scotland
Mark Clarke, Institute of Practitioners in Advertising, Scottish IPA Effectiveness Awards, 1999
Historic Scotland has two main functions - protecting Scotland's built heritage and promoting and presenting historical sites . This paper relates to the latter. The success of the campaign during 1 ...

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